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Shopper Innovation Awards: Longo’s personalizes shopping trips | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Jennifer Horn

Longo’s partnered with Unata to develop a digital and mobile loyalty program. The grocery chain wanted it to be a personalized mobile experience for its customers, as well as a digital equivalent of its flyer, which would have the ability to tailor content for each customer.

http://strategyonline.ca/2015/04/21/sia-longos-personalizes-shopping-trips/
 

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